TRENDS & MORE Eyewear GmbHTRENDS & MORE Eyewear GmbH

We take your privacy seriously!

Privacy policy (as of March 2019)

We take privacy seriously. Protecting your privacy when processing your personal information is important to us. In the following, we will inform you about the processing of personal data personally available to you, e.g. Name, address, e-mail address, ordered goods, user behavior. Responsible body (Article 4 (7) DS-GVO):

represented by the managing director Josef Kannler
Gruberfeld 3
94081 Fürstenzell

Tel .: +49 (0) 8502 91711-0

Our data protection officer can be reached at: 0851 75 68 1230 or I. Processing of personal data 1. when visiting our website Server log files When you visit our website, our web servers save by default - the anonymized IP address of the requesting computer, - date, time and duration of the visit, the time zone difference to Greenwich Mean Time (GMT), - Name and URL of the retrieved file, - the access status / http status code, - Type and version of the browser used as well - the website from which you visit us (referrer URL). This information is technically required to help you view our site and ensure its stability and safety. The legal basis is Art. 6 para. 1 sentence 1 lit. f. DS-GMO.

A personalized evaluation of this data does not take place.


In addition to the aforementioned data, cookies are stored on your computer when you use our website. These are small files that your browser automatically creates and that are stored on your device (laptop, tablet, smartphone, etc.) when you visit our site. In the cookie information is stored, each resulting in connection with the specific terminal used. However, this does not mean that we are immediately aware of your identity. On the one hand, the use of cookies serves to make the use of our offer more pleasant for you. For example, we use so-called session cookies to recognize that you have already visited individual pages on our website. These are automatically deleted after leaving our page.

In addition, to improve usability, we also use temporary cookies that are stored on your device for a specified period of time. If you visit our site again to take advantage of our services, it will automatically recognize that you have already been with us and what inputs and settings you have made in order not to have to re-enter them.

The data processed by cookies are for the purposes mentioned in order to safeguard our legitimate interests in accordance with Art. 6 para. 1 sentence 1 lit. f DS-GMO required. Most browsers accept cookies automatically. However, you can configure your browser so that no cookies are stored on your computer or a note always appears before a new cookie is created. However, disabling cookies completely may mean that you can not use all features of our website.

2. when contacting us

If you contact us (eg by e-mail), we will process your details for processing the request as well as any follow-up questions. Data collection is based on our legitimate interest in being able to contact you on the basis of your inquiry, Art. 6 para. 1 sentence 1 lit. f DSGVO. If the data processing takes place for the execution of pre-contractual measures, which take place upon your request, or, if you are already our customer, for the execution of the contract, the legal basis for this data processing is Art. 6 para. 1 p. 1 lit. b DS-GMO.

3. in fulfilling our contractual and legal obligations

We process personal data that we need to fulfill our contractual obligations in order to provide our services, such as name, address, e-mail address, ordered products, billing and payment data. The collection of this data is required for the conclusion of the contract. The legal basis for the processing of this data is Art. 6 para. 1 sentence 1 lit. b DS-GMO. In addition, we process data as far as we are entitled or obliged to do so according to legal requirements and requirements (for example, according to commercial and tax law) (Article 6 (1) sentence 1 (c) DS-GVO). credit check When ordering on account (customers) or providing a down payment (supplier), we can arrange a credit risk assessment based on mathematical-statistical procedures at a credit reference agency. For this purpose, the personal data necessary for the credit check name / company, address data are transmitted to the credit reference agency. Processing is therefore carried out for the purpose of checking the creditworthiness of a payment default and on the basis of Art. 6 para. 1 sentence 1 lit. b DS-GVO and Art. 6 para. 1 sentence 1 lit. f DS-GVO. On the basis of this information, a statistical probability for a credit default and thus your insolvency is calculated, which may affect the agreement of the contract terms.

4. for advertising purposes

In addition, we may process the data provided by us upon conclusion of the contract to inform you about similar or further interesting products from our portfolio, to make changes in our scope of offer, to invite you to fairs or to congratulate you on certain occasions. You have the right to object to this at any time with effect for the future (Article 21 of the GDPR), with the result that your data will no longer be processed or used in this regard. The legal basis for this is Art. 6 para. 1 sentence 1 lit. f DS-GMO.

5. when applying for employment with us

Apply for employment with us, we process your personal data (eg name and contact details, application photo, CV details such as academic and professional career or performance assessments / certificates), which you or the recruiter (eg employment office) have sent us so far it is necessary for the decision to establish an employment relationship.

Legal basis for this is § 26 Abs. 1 BDSG i.V.m. Art. 88 para. 1 DS-GVO.

II. Sources and transfer of personal data

1. Sources
We process personal data that we receive in the context of the contractual relationship or the initiation of such a (offer phase) or your contact yourself, by recruiters, our sales representatives or publicly available sources (such as your website).

2. Disclosure of personal data
Within the company, those entities will receive your data, which they need to fulfill our contractual and legal obligations. Our processors (Art. 28 DS-GVO) can also receive data for these purposes. These are companies in the categories IT and cloud services, telecommunications, consulting and consulting as well as marketing. If we use a processor, we have contractually committed it to protect your privacy, to use your information only in accordance with the privacy laws and to protect the privacy of the data subject.

We only disclose your personal data to third parties if legal provisions permit or require this, if you have given your consent or if we are authorized to provide information. These include public bodies and institutions such as the police, prosecutors, regulators, as well as other companies such as banks / credit institutions, collections and mail-order companies, accountants / tax consultants, lawyers and our sales representatives. If and insofar as we engage third parties in the performance of contracts, these personal data are only received to the extent that the transmission is required for the corresponding service.

III. data security

We have taken technical and administrative precautions to protect your personal information against loss, destruction, manipulation and unauthorized access. These are adapted to the current state of the art. All our employees as well as service providers working for us are obliged to the valid data protection laws.

IV. Deletion periods

Personal data are stored by us only as long as it is necessary for the respective purposes, statutory storage requirements exist or the data for securing, enforcing or defending against claims and claims by us are required.

V. Your rights

You have the right, in accordance with Art. 15 DS-GVO, to request information about your personal data processed by us; in accordance with Art. 16 DS-GVO, request the correction of incorrect or complete data stored in our records; in accordance with Art. 17 DS-GVO, to request the deletion of your personal data stored by us, except where the processing is for the exercise of the right to freedom of expression and information, for the fulfillment of a legal obligation, for reasons of public interest or for assertion, exercise or defense of legal claims is required; in accordance with Art. 18 DS-GVO to demand the restriction of the processing of your personal data, as far as the accuracy of the data is disputed by you, the processing is unlawful, but you reject their deletion and we no longer need the data, but you enforce this To exercise or defend legal claims or you have objected to the processing pursuant to Art. 21 DS-GVO; pursuant to Art. 20 DS-GVO, to receive your personal data provided to us in a structured, common and machine-readable format or to request the transfer to another person responsible; pursuant to Art. 7 para. 3 DS-GVO your once granted consent to revoke against us at any time. As a result, we are not allowed to continue the data processing based on this consent for the future; pursuant to Art. 77 DS-BER, to complain to a supervisory authority. As a rule, you can contact the supervisory authority of your usual place of residence or workplace or our company headquarters for this and in the case of the processing of personal data for the exercise of legitimate interests (Article 6 (1) sentence 1 DS-GVO) in accordance with Art. 21 DS-GVO the processing at any time with effect for the future. In case of disagreement, we shall refrain from any further processing of your relevant data, unless o there are compelling legitimate grounds for processing that outweigh your interests, rights and freedoms, or o the processing is necessary for the assertion, exercise or defense of legal claims.

You can unconditionally object to the processing of your personal data for advertising purposes at any time, with the result that further processing for purposes will be omitted in the future. All information requests, requests for information, revocations or objections to data processing should be directed to by e-mail. If we do not answer your request to your satisfaction, you remain in any case your right to complain to the responsible for your state data protection supervisory authority. For more information, please refer to the full text of the DS-GVO, which is available on the Internet at